Professional Sales Reporting Software       
for the Wine and Spirits Industry 

The Need

salestrax Platinum cover1.JPG (47532 bytes)In today’s highly competitive wine and spirits industry, you can’t just leave it totally in the hands of your distributors to sell your products. After all, your distributors market not just your brands, but those of many other suppliers too. As a result, their attention is not as focused on selling your products as you might like it to be.

To maximize your company’s sales and profits, your regional sales departments should be continually working with each distributor that sells your products. Your regional sales teams must provide these distributors with the ongoing guidance, support, and help they need to achieve top results.

For example, in each of your markets, your local salespeople can help distributor sales staffs to:

Analyze and target monthly sales performance on a customer–by-customer, product-by-product, branch-by-branch, salesperson–by-salesperson, and category-by category basis.
Search for new and under-developed sales opportunities.
Design more effective sales promotions and incentives.
Focus the proper degree of sales attention on each customer based on that customer’s sales potential.
Properly recognize and reward sales success.

To accomplish these tasks, your people need powerful, flexible, easy-to-use computer software that can provide an array of up-to-the-minute sales reports, analyses, and graphs. These must provide insights by product. . . by restaurant type. . . by bottle size . . .by customer category . . .by salesperson . . . by sales division . . .and in many other ways.

The SalesTrax Platinum Solution

SalesTrax Platinum is professional reporting and analysis software designed specifically for the liquor, wine, and beverage industry. It can give your people the competitive edge they need to substantially improve your company’s sales and profits.

SalesTrax Platinum provides over 30 incisive reports and graphs. Reports that rank customers, products, and salespeople. Reports that compare customer, product, and salesperson sales performance this year versus last year. Reports that provide details and summaries of sales to each customer. Reports that help formulate sales strategy. Reports that provide sales opportunity analyses for discussion at meetings with distributors, distributor salespeople, and customers. Reports that show which customers have NOT bought specific products and product categories. Graphs that help understand trends and monitor progress. The list goes on and on.

SalesTrax Platinum can be loaded on the laptop computers of your salespeople, and on the desktop computers at each regional and national office. Each salesperson can load into SalesTrax Platinum the data for his or her territories, products, and distributors. Using the SalesTrax Platinum reports and report filters, your salespeople will have at their fingertips the answers to all of their sales-related questions. At the corporate level, SalesTrax can create consolidated reports based on data from multiple markets and national accounts.

As a licensee of our software, we will work with you to customize the software to your specific needs and markets. This customization includes tailoring the program to work with your distributors’ sales data in whatever formats they provide it. The data can come directly from your distributors, or from a data collection company such as Beverage Data Network. In addition, we can enhance and customize SalesTrax to your exact specifications. We can also modify and expand the program as your needs change and grow.

To order your free 70-page SalesTrax Platinum booklet containing sample reports and graphs, pricing schedule, and an in-depth look at SalesTrax Platinum’s power and flexibility, please call us at 909-989-0705.


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